BAR GIRLS V/S CHEER GIRLS WOMEN CAN BOOST SALES EASILY

 By Firoz.T.Totanawala

The Bangalore Metro Reporter

1st May 2011 issue-

                              BAR GIRLS V/S CHEER GIRLS                                   

WOMEN CAN BOOST SALES EASILY

After the popularity of IPL, Cheer girls are no aliens to Indians. Every evening when the cricket frenzy crowd tunes into the televisions to view the most beloved game, they all get an additional entertainment in the form of Cheer girls. Whenever the player hits a boundary or a six or there is a fall of wicket, these scantily clad teenage girls dance to the loud music tunes. All correct, but the question is what has Cheer girls got to do with IPL?

Well the answer is very simple and everyone knows it as well. Perhaps that is why every one is ignorant about it. Cheer girls are here to raise the glamour of the game thereby increasing the craze and the monetary gains eventually. Besides, men from any corner of the world would be happy to see scantily clad young beauties dancing. And it is a treat if they come along with cricket. The concept of Cheer girls hit men where it hurts the most, and so it exists.

Surprisingly, if we compare, there is a strict regulation on bars that undertake dancing activities. Pubs and Bars are rigorously followed up by the police for having Bar girls who dance in front of the customers in scantily clad dresses in a confined space though they possess the required license. It is considered immoral for women to dance in front of customers in cheap dresses and further it incites illegal activities and degrades women though it may increase the sale in the Bars. All correct, but what confuses us is that why is there a separate law for separate people?

When there is severe condemning and restrictions for bar girls dancing in Bars, which of course is good, so then, why is there a permit to perform the same actions in full public view? The Cheer girls dance in the stadium which may have thousands of audience comprising of children, boys, girls, men, women, old etc. Is it not immoral then? When scantily clad women dancing in a confined and enclosed space to boost up sale is considered immoral and degrading for women, why is it not immoral and degrading for women to scantily clad and dance in front of thousands of cricket fans which is also featured live on television? Just because they are dancing in celebration of cricket shots, does it make the concept acceptable?

Well, on the contrary, Cheer girls as they are named have apparently nothing to do with cricket. If Cheer girls dance and perform some actions, will it help the players to perform better? No, the Indian talent or any talent for that matter is not dependant on Cheer girls. Even if the Cheer girls are absent, there will be same average scores, boundaries and sixes in the IPL tournament. But of course, the revenue may be affected and men may feel the overdose of cricket.